A groundbreaking AI-powered campaign that shines a spotlight on domestic violence, illuminating the harsh reality through the revived voices of victims, and advocating for societal change.
"Listen to My Voice" is an AI-driven media campaign aimed at raising awareness of the increase in domestic violence amid the pandemic. The initiative focuses on illuminating dangerous relationships, emphasizing safe separation, and shifting societal perceptions about women in violent relationships.
The Impact
10M VIEWS
This campaign was an astounding success reaching almost every household in Israel. It registered 10 million views within only 3 days!
+500%
ENGAGEMENT RATE
Almost half of the users were men, showing that both men and women spent an equal amount of time viewing our videos and visiting The website.
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1000 CLICKS
Of the helplines and risk assessment questionnaire. We also received emergency inquiries via social media, which were forwarded to the authorities to ensure these women received help.
Further Impact: The campaign is being used in school sessions and for academic research.
Public, Private and Non profit
The campaign was presented at the UN, NATO, the Israeli Knesset, and the Parliament in Brazil and was covered by both local and international press.
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