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Missing People

Revolutionizing Missing Person posters with AI to enhance public engagement and increase recoveries of missing children missing children

2022, May, International Missing Children's Day   


The project transformed traditional missing persons posters to draw greater public attention to missing children. The goal was to engage the public more effectively and increase the likelihood of positive action being taken. 

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By leveraging D-ID's generative AI, missing persons posters have been enhanced with facial expressions, providing the depicted missing children with the ability to move their eyes, smile, and display other facial movements.

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The Impact



Increase in traffic to the Missing People foundation's website, reflecting greater public engagement

“Hopefully the impact goes well beyond this campaign. According to Matthew Kershaw, VP strategy at D-ID, “we are now also in discussion with the UK police to potentially use our API to automate the animation of faces of missing people across the whole UK”.

The impact could be huge. As Jo Youle, Chief Executive of Missing People

“70,000 children and young people are reported missing every year in the UK, and many more go unreported… By embracing innovation, we hope the new appeals will have an even greater impact and lead to those featured being found safely.”

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Billboards: The campaign was displayed on Ocean’s digital outdoor screens at Westfield London, Canary Wharf, and Westfield Stratford City. 

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