"Girl in Time" is a national campaign that leverages AI to bridge past and present, enabling meaningful conversations between young girls from different backgrounds and earlier generations of successful women in various domains such as High-tech, Industry, Media, Sports, Education, Military, Art, and more. This innovative initiative promotes diversity and empathy, empowering a new generation to become inspirational leaders and achieve their dreams.
The Impact
NATIONAL COLLABORATION AND EXPOSURE
The campaign partnered with 30 local municipalities to extend its reach and engage community leaders, including mayors, generating over 500,000 impressions across social media, TV, and other platforms. A high-profile launch event featured municipal leaders and mayors, enhancing local involvement and pride. This collaboration effectively delivered empowering messages to a broad audience, ensuring significant visibility and community-based participation.
INCLUSIVE EMPOWERMENT
"Girl in Time" promoted inclusivity by featuring girls from diverse socioeconomic and cultural backgrounds. This strategy empowered participants, bridged divides, and promoted social cohesion and equal opportunity, inspiring young women to expand their horizons.
CLOSING THE
GENDER GAP
By using AI to animate successful historical figures, the campaign connected past achievements with modern challenges, making the gender gap both relatable and surmountable. It illustrated that perseverance can overcome gender obstacles, motivating young women to pursue leadership and fostering resilience and self-belief.