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"It’s Not Love, It’s Control"  Na’amat

An end-to-end, ethics-led AI film created for Na’amat, exposing technology-enabled control in intimate relationships, without exposing real survivors.

November, 2025
International Day for the Elimination of Violence Against Women
 

Israel
(with global release in English and Arabic)

“It’s Not Love, It’s Control” is an AI-driven awareness project exposing a hidden form of violence against women: technology-enabled control within intimate relationships.

 

Through a narrative of digital manipulation, the project shows how everyday technologies, phones, location tracking, financial monitoring, and emotional threats, can become tools of control.

 

Released as part of a global awareness day, it aims to help women recognize these patterns, spark public dialogue, and reframe technology as a force for protection rather than harm.

Generative AI
How It Works 

The project was developed using Generative AI For Good’s ethics-first approach, grounded in real-life cases and created in close collaboration with survivors of domestic violence, combining technology, professional guidance, and responsible creativity.

 

From the earliest stages, the process was shaped in partnership with Na’amat and guided by legal and professional expertise in violence against women, ensuring the story is accurate, sensitive, and rooted in lived experiences of technology-enabled abuse.

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The Impact

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6M+ Views

Raised global awareness of technology-enabled control, helping women recognize harmful digital patterns

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Survivor-Centered Creation

Co-created with survivors, translating lived experiences into impact without exposing identities

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Global Reach

Released in English and Arabic, reflecting the global, cross-cultural nature of violence against women

Hebrew 

English 

Arabic 

Partners

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Nonprofit / Civil Society

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Media / Social Media Coverage

  • Presented to over 1,000 women leaders and activists at Na’amat’s annual conference

  • Social media campaigns in Hebrew, English, and Arabic

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